ABOUT US: MANAGEMENT TEAM

Jim Waltz serves as President of Traffic Marketplace. In this role, Jim oversees an extensive, multi-channel network featuring broad reach (120 million users per month) across all online advertising formats, and a variety of pricing alternatives. Jim is responsible for driving product strategy and launches as well as positioning the company’s value proposition in the marketplace to advertisers and publishers. 

Prior to joining Traffic Marketplace, Jim was CEO of adModus where he was responsible for the company's overall strategy, direction, and execution. Jim also served as the President and CEO of Conducive, a company dedicated to targeting and delivering ROI-driven messages for advertisers at the precise moment of critical purchase decisions. Jim also held several positions at DoubleClick, including VP of Strategic Sales. In this position, Jim oversaw West Coast sales for the reunified DoubleClick Media division.  Jim was a co-founder Digital Music Network, an early web design and ad network company.

Jim earned his BA in Economics from the University of Maine where he graduated magna cum laude and Phi Beta Kappa.

Leading the national sales efforts for Traffic Marketplace, Lynn D'Alessandro works with clients and agencies on branding and performance-based marketing programs that deliver maximum return on investment. Prior to the formation of Connexus, and the merger of Vendare Media and Netblue, Lynn served as Vice President of Sales for Traffic Marketplace and Vendare Media, where she assumed responsibility for developing and managing national sales.

Before joining Traffic Marketplace, Lynn served as sales manager for the Internet Gaming division of Vivendi Universal, at the time the world's largest Internet games operation, with 14 million users in the U.S. alone. Lynn has also held positions at Uproar and iWin.com, where she helped launch the company and develop its advertising sales organization. Lynn brings to Connexus more than a decade’s experience in sales, including several years with a corporate hotel where she focused on acquiring and contracting new accounts within the pharmaceutical, telecommunications, financial and entertainment industries. She secured the largest deal in the hotel's nine-year history.

Lynn holds a BA in Psychology and Education from Rosemont College in Pennsylvania.

Sheldon serves Traffic Marketplace as the Vice President of the Direct Advertiser Group. With over 15 years of experience in technology sales and marketing, Sheldon leads the direct sales efforts which offers a diversified, multi-channel approach to connect advertisers with targeted customers though a performance-driven marketing platform. 

Prior to joining Traffic Marketplace, Sheldon was part of the co-founding team at Armorpoint, Inc. where he helped launch the company and led all sales and online marketing initiatives, growing revenues by 480% and successfully closing multiple deals with Fortune 500 customers.

Before starting Armorpoint, Sheldon was a key executive of a $300 million business unit for Computer Associates (NYSE: CA) where he was responsible for all marketing and business development strategies for the Western U.S. and grew the territory by more than 100% during his tenure.    

Sheldon holds an MBA and Bachelor of Science in Business from the University of Phoenix and received Executive Mentor Leadership training from Harvard Business School.

Maya Gadde serves as the Vice President of Technology for Traffic Marketplace. In this role, Maya oversees the technology roadmap, engineering execution and technical operations. Maya is responsible for the launch and growth of all technology platforms and solutions at Traffic Marketplace.

Prior to joining Traffic Marketplace, Maya was with Stanford's Department of Genetics where she led the implementation of advanced techniques and algorithms to analyze large volumes of human genetic data. Prior to Stanford, Maya served as a lead engineer at several technology startups including Cosine Communications, Kurion and Expeditrix.

Maya holds an MS in Computer Science from Ohio University and a BS in Computer Science from Osmania University in India.

Larry Martine, Vice President of Product & Marketing, is a leading Internet marketer with over 20 years of integrated offline and online direct response marketing experience. As an Internet pioneer who earned the industry’s first “Best Email Marketer” award in 2000, Larry has a long track record of building successful start-up online businesses.

Prior to joining Traffic Marketplace, he served as Vice President Marketing at PeopleJam, a social media site dedicated to the 60 million Americans interested in "purposeful living" and personal development. Previously, he was Senior Vice President of Online Marketing at Countrywide Home Loans, America’s #1 home loan lender, where he was responsible for generating leads and growing New Customer Acquisition from all online sources. Previous to Countrywide, Larry was Director of Customer Retention and Loyalty Marketing at LowerMyBills where he was responsible for driving all cross-sell and repeat buyer behavior. Before LowerMyBills, he was Director of Relationship Marketing at eBags.com, where he was responsible for all their direct mail, email and promotion marketing efforts.

Larry is an industry leader and frequent past speaker at leading industry conferences.